It’s always interesting seeing how industries react to new entrants. ANT has been having a successful time in persuading sports and fitness manufacturers to use its standard for wireless connectivity. That’s partly because it does what it says on the tin and partly because it’s not had a lot of competition.
This week, following the launch of Bluetooth low energy, the FAQ on the ANT website makes the strange claim that once Bluetooth low energy becomes available in mobile phones, ANT devices can take advantage of a bridge in watches to talk to phones. It’s difficult to understand what, other than desperation at the advent of real competition, is driving them to say that. It’s like telling vegetarians that you have a cunning plan which will enable them to eat meat.