It’s around a month since Apple received approval from the FDA to sell their AirPods Pro 2 as hearing aids. That announcement caused a flurry of excitement amongst audio industry analysts and journalists, predicting that it would change the hearing aid market. I suspect that may prove to be false. The more interesting debate is whether it will lessen the stigma which is still associated with wearing a hearing aid. Andrew Bellavia and Joao Martins have written well-considered pieces on this. It’s a topic which needs more consideration than the media’s obsession with the technology or manufacturer, as it’s still unclear how we can change society’s attitude to hearing loss.
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