TVs take the lead in Audio Innovation
By the end of this year, over 150 million people will have Auracast TVs in their homes, as the 2026 World Cup encourages new purchases.
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Has the audio industry lost its imagination?
The audio industry likes to think that audio quality is the most important feature they can provide, but every major advance in the market has proven that’s not the case. Now, it looks as If they’re running out of ideas.
Hearing Aid Compatibility is coming for all US Phones
At the end of November, the Federal Communications Commission (FCC) in the US issued a mandate that all mobile phones sold in the US will soon need to be able to work with hearing aids. It’s a massive advance for hearing loss advocates and hearing aid manufacturers, who have been working towards this goal for…
Why can’t the Audio Industry be more inventive?
The audio industry is constantly telling us how great its products are. Their latest wheeze is to push the message that we all need even higher quality. That’s despite the fact that nobody can hear the difference. Unfortunately, the major players so believe their own PR that over the last century they’ve largely missed the…
What’s next for Apple and hearing aids?
It’s around a month since Apple received approval from the FDA to sell their AirPods Pro 2 as hearing aids. That announcement caused a flurry of excitement amongst audio industry analysts and journalists, predicting that it would change the hearing aid market. I suspect that may prove to be false. The more interesting debate is…
Mobile World Congress unmasked
The Mobile World Congress and 4YFN are back in all of their glory. This year, along with 5G and IoT, the buzz was all about ears and tattoos…