I’ve been going to the Edinburgh Fringe for many years. It’s the world’s largest arts festival. This year, 3,893 different shows were performed in over 300 venues around the City. That led to sales of more than 2.6 million tickets. In terms of ticket sales, it’s the third largest ticketing operation in the world, beaten only by the Olympics and the World Cup. Unlike the Olympics and the World Cup, the Edinburgh Fringe takes place every year, so the pressure on the ticketing system is immense.
In many ways, the Fringe, in its current form, only exists because of the ticketing system run by the Edinburgh Fringe Society. They publish the master programme guide and run EdFringe.com, which provides the single point of information and purchase for most attendees. It’s a complex job, as it needs to coordinate with other ticketing systems run by larger venues. Ensuring that the last remaining ticket for any show is not sold multiple times is a complex challenge in such a distributed system. Which means that it is vital that it works.
The Fringe has come close to disaster in the past. In 2008, the Fringe Society introduced a new ticketing system, which failed on the opening day of ticket sales. It should have been a “never again” lesson, but this year, when I went to book tickets, there was an unpleasant reminder that the lesson may not have been learnt.