If you’ve not heard of Auracast, it won’t be long until you do. It’s a new audio feature for Bluetooth products which lets lots of people listen to the same audio stream. The concept came from the hearing aid industry, which wanted to find a way of expanding the experience that people had with Telecoil hearing loops into the wider ecosystem, bringing the ability to share audio from phones and TVs. They felt that if this could be done with Bluetooth, it would also make it far easier to install hearing assistance in public venues, such as theatres, community halls and churches, as well as providing travel information to your earbuds or headphone at airports, bus shelters and train stations. Today, thousands of venues around the world have already installed Auracast transmitters. It’s supported by the latest Samsung and Pixel phones, and is integrated in new Samsung, LG and Panasonic TVs. The latest hearing aids can listen to these Auracast signals, and a growing range of consumer earbuds and headphones can also receive them. Although it started as a feature to help people with hearing loss, over the course of its development it’s been enthusiastically supported by the wider audio industry, bringing a new experience to everyone.





