Why can’t the Audio Industry be more inventive?

The audio industry is constantly telling us how great its products are.  Their latest wheeze is to push the message that we all need even higher quality.  That’s despite the fact that nobody can hear the difference.  Unfortunately, the major players so believe their own PR that over the last century they’ve largely missed the fact that there’s more to the listening experience than just extending frequency response.  On the few occasions we’ve seen real innovation in audio, it’s almost always come from outside the established audio industry.  So how do we put innovation back into audio?

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Sock Puppets, Codecs and Bluetooth LE Audio

One of the perks of working in technology standards groups is that you get to go to meetings in nice places around the world.  A more minor perk is that the standards group tends to provide gifts for the participants.  They’re not generally much more than a T-shirt saying you’ve been there, or a packet of the local equivalent of popcorn or haggis, but they’re something to remember it by.

Last year, Covid put an end to international travel and we’ve been having to make do with virtual conferences.  As every standards group is discovering, they’re OK, but they don’t really work as well.  It’s far more difficult to have a good argument when you’re not face to face and there’s no substitute for a fight for the whiteboard markers or the reconciliations and wild flights of fancy that take place over a beer or a coffee.  For most standards, the even greater casualty is in testing, where prototype implementations normally come together to check that the specifications actually work.  Few companies are happy to let their prototypes out of their sight and running tests remotely, especially for wireless standards, is incredibly difficult.  Every standards group is suffering from that at the moment, with the result that we’re seeing release dates pushed back and features cut down.

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