Every so often you hear something that seems fairly trivial at the time, but then, as you think about it, you realise that it contains a fundamental truth. That happened to me a few weeks ago when I was speaking at the Smart Metering UK conference in London.
One of the speakers before me was Aidan O’Neill of PrePayPower in Ireland. Aidan made a statement that the bulk of his customers spend more each day on cigarettes than they do on electricity. It’s one of those throw-away lines that doesn’t really impinge at the time. Let me explain why it’s so important.