If Google can’t make it work, call in a US Senator. That seems to be the approach to consumer energy engagement in the US, where shortly after the demise of Google PowerMeter, US Chief Technology Officer Aneesh Chopra challenged the energy industry to come up with an analogue of the Blue Button, called the Green Button.
The Blue Button is a good idea. It’s a scheme, pioneered by the VHA, to let patients download their medical records in a standard format, so that they can be shared with doctors, hospitals, emergency responders and other caregivers. It lets patients add personal and insurance information and supports a host of detailed medical data. When it was launched it was with the expectation that it would “improve the quality of patient-clinician interactions”. Over one million members of the VHA now use it, and it’s being adopted by other healthcare organisations in the US because of its success in improving that interaction.
The rather naive hope was that Green Button would do the same for energy, but the analogy quickly breaks down. Whereas most healthcare workers see helping patients as an integral part of their contract, most utilities don’t. Trying to claim any analogy between the Blue Button and the Green Button is really just a bit of sly marketing to try and disguise the fact that most utilities only want to work with their customers if it’s for their own benefit. Utilities don’t sign a Hippocratic oath. The only oaths they utter are those against regulators, the fuel poor, late payers and air conditioning users who don’t sign up to demand response programs.