Has the audio industry lost its imagination?

If you read the glossy audio magazines (audio enthusiasts still buy them), or spend some time browsing Amazon, you’ll see an audio industry which appears to be in good health.  Depending on your personal preferences you can get something that’s smaller, shinier, lossless, retro, or virtually any adjective you can think of.  But if you strip off the marketing glitz, it’s questionable whether audio quality has improved much in the last seventy years.

For the first 25 years, families huddled around horns.  Then, in 1925, loudspeakers appeared, bringing sound to everyone in a room.  The industry spent the next quarter century improving quality, to the point where most music lovers thought that audio reproduction was about as good as it was going to get.  1950s and 60s novels were populated with characters enthusing about their preamplifiers and graphic equalisers as they listened to the finer points of Mozart and Beethoven. 

Then the focus changed.  Other priorities took over, as multiple disruptions changed the way we listen to music.  What’s interesting is that each of these disruptions was accompanied by a reduction in audio quality, as consumers decided that other features were more important.  It’s not a message that the audio industry likes to acknowledge, as trying to push “higher” quality often seems to be the limit of their imagination.  But history suggests they may be about to have another shock.  So, let’s look at the reality of what happened.  It all started in 1957 with:

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Why can’t the Audio Industry be more inventive?

The audio industry is constantly telling us how great its products are.  Their latest wheeze is to push the message that we all need even higher quality.  That’s despite the fact that nobody can hear the difference.  Unfortunately, the major players so believe their own PR that over the last century they’ve largely missed the fact that there’s more to the listening experience than just extending frequency response.  On the few occasions we’ve seen real innovation in audio, it’s almost always come from outside the established audio industry.  So how do we put innovation back into audio?

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Sock Puppets, Codecs and Bluetooth LE Audio

One of the perks of working in technology standards groups is that you get to go to meetings in nice places around the world.  A more minor perk is that the standards group tends to provide gifts for the participants.  They’re not generally much more than a T-shirt saying you’ve been there, or a packet of the local equivalent of popcorn or haggis, but they’re something to remember it by.

Last year, Covid put an end to international travel and we’ve been having to make do with virtual conferences.  As every standards group is discovering, they’re OK, but they don’t really work as well.  It’s far more difficult to have a good argument when you’re not face to face and there’s no substitute for a fight for the whiteboard markers or the reconciliations and wild flights of fancy that take place over a beer or a coffee.  For most standards, the even greater casualty is in testing, where prototype implementations normally come together to check that the specifications actually work.  Few companies are happy to let their prototypes out of their sight and running tests remotely, especially for wireless standards, is incredibly difficult.  Every standards group is suffering from that at the moment, with the result that we’re seeing release dates pushed back and features cut down.

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