Hearing Aids Archives - Creative Connectivity

Auracast™ Audio. Better than the original?

If you’ve not heard of Auracast™, it’s time to find out about it. It’s part of the new Bluetooth Low Energy Audio specifications which support broadcast audio. What that means is that it allows individuals and places to share an audio stream, so that multiple people can listen to the same thing.

Auracast builds on the telecoil experience, which has been part of hearing aids for many years, but supports a new codec, called LC3. This can be used to generate high quality audio with such a low latency that the Bluetooth stream can reach your ears at the same time as the ambient stream. Last week, Auracast had its first major public demonstration in the US at a performance of Richard Einhorn’s “Voice of Light” in the Lincoln Centre in New York. A number of users, both with and without hearing loss were able to hear how it works. I was one of the lucky few to try it. Talking to others after the performance, it was obvious that not only did it work exceedingly well, but the audio quality was so good that we were starting to have some fundamental questions about how live music is recorded. Andrew Bellavia has already written about the devices which were used. I was fascinated with the resulting experience.

What’s next for Apple and hearing aids?

It’s around a month since Apple received approval from the FDA to sell their AirPods Pro 2 as hearing aids. That announcement caused a flurry of excitement amongst audio industry analysts and journalists, predicting that it would change the hearing aid market. I suspect that may prove to be false. The more interesting debate is whether it will lessen the stigma which is still associated with wearing a hearing aid. Andrew Bellavia and Joao Martins have written well-considered pieces on this. It’s a topic which needs more consideration than the media’s obsession with the technology or manufacturer, as it’s still unclear how we can change society’s attitude to hearing loss.

Bluetooth and Auracast are changing the way microphones are designed

Most people have a view about their speakers, earbuds and headphones. They’ll happily enthuse about the audio performance, how well the noise cancellation works, their battery life and features like transparency. But nobody talks about microphones. The most you’re ever likely to hear is an exasperated “can you hear me” during a phone conversation, or a possibly muted oath about whether they’re muted and how to turn the mute on or off.

Removing the Stigma from Hearing Aids

With the meteoric rise in the sale of earbuds, there’s an increasing amount of speculation about what this means for the hearing aid market. Most miss the fundamental difference, which is that earbuds are selling in the hundreds of millions because consumers like them, whereas hearing aids are still seen by many as a product of last resort, because there is a stigma attached to them. That means that most people with hearing loss don’t go for a hearing test until around ten years after they should. If we could get rid of that stigma, and make hearing aids as popular as earbuds, life would be very much better for hundreds of millions of people.

Hearing aids are not the first products to have a stigma. I’m old enough to remember a similar situation with glasses. A child with a sight impairment would do everything they could not to admit it, lest they were labelled “four-eyes” or “speccy” by their classmates. Most children’s books up to the 1960s had a glasses-wearing child as the scapegoat of the story. Then John Lennon came along and all of a sudden, glasses were cool. Nobody could quite explain why, but glasses changed from being something you tried not to wear to being a multi-billion dollar fashion industry, which conveniently managed to restore your sight at the same time. Whilst the arrival of contact lenses threated their existence, glasses resisted the competition and remain immensely popular. You no longer make a spectacle of yourself by wearing them, and nobody would consider them as a “seeing-aid”. So how is that changing for hearing aids?

The Hearables Market – a Covid Update

“It was the best of times, it was the worst of times…” Dickens’ could have written that opening line to preface an account of the Covid year for the hearables industry. Over the last six months consumer demand for earbuds has risen to an unprecedented level. In contrast, hearing aid manufacturers have been dealt a body blow, with sales tumbling by up to 75%. As one industry executive put it “we’d have done better if we were an airline”. Covid has also had unexpected effects on the service industries which have been traditional drivers of hearables growth. Audio streaming services like Spotify have seen listening times go down, while video streaming and video conferencing have experienced unprecedented demand.

As countries came out of lockdown during the summer, we saw further shifts in usage, but it’s apparent that overall, hearables have done well out of the crisis. That trend looks set to continue as we face a second wave of the pandemic and further lockdowns.

Hearing Loss takes the Stage in Edinburgh

The Edinburgh Fringe Festival is the largest in the world, with around 2,500 different performances taking place each day. It attracts hundreds of thousands of visitors over the course of three weeks, sells almost three million tickets and showcases some of the best performances from around the world. It also seems to attract the world’s worst sound technicians, who think that volume is the only thing that matters. So it was refreshing to find a couple of shows this year which highlighted the issues of hearing loss. Around a quarter of us will experience hearing loss during our lives, so it is important that people become more aware of how to protect their hearing, as well as understanding the consequences of hearing loss and for society to remove the stigma of wearing hearing aids.