Don’t worry – it’s not a blog about Tindr or Grindr. The connections we’re talking about here are mobile subscriptions and the men are those at this year’s Mobile World Congress in Barcelona. It is still mostly men. Despite the best efforts of the GSMA with sub-events like the Connected Women’s Summit and France’s promotion of its exhibiting companies as “La France Tech” (which must have had the members of the Académie Française heading to their graves for some early turning), MWC remained defiantly male. In the opening keynotes around 85% of the audience were men. Telecoms, for all of its populist marketing, is still largely a suited profession.
What was exercising the males of the species this year was numbers. Back in 2009, Ericsson predicted that there would be 50 billion mobile connections by 2020. At the time it seemed possible; phone usage was growing and everyone expected that the things around us would follow suit by getting their own mobile connections, leading us to that kind of number. It’s now beginning to strike the CEOs within the industry that five and a half years have passed and we’re half-way there. Yet we’ve still only connected a few tens of millions of machines. That’s why they’re getting so excited about wearables and the Internet of Things as the only way to make those predictions come true.