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The organisers probably weren’t expecting snow, but it didn’t stop the audience turning up en masse to Mobile Monday’s mHealth meeting in Amsterdam last week. The presentations were far from chilling;  mHealth is moving from a position of  relative obscurity a year ago, to something that every network operator feels they need to have.  Vodafone, AT&T and Telefonica have already declared that it’s a key part of their strategy.  The potentially still-born US health reform and accompanying monetary stimulus plans have convinced many more that there’s money to be made from it, and 400 plus attendees were keen to understand where those opportunities may be. Continue →