Creative Connectivity - the site for eHealth, telematics and wireless

Apple sticks Five Fingers in the Air

It wasn’t what they showed; it’s what they said.

Apple’s big Special Event last week was marked by a noticeable lack of excitement in the days running up to it.  A few years back, everyone would have been on tenterhooks, but it seems that it’s increasingly becoming a so-what event.  If you use Google Trends to search for the word iPhone, you’ll find that it used to peak around these events, but they’re no longer generating the level of interest that they used to.  If you filter those searches down to news mentions, it’s apparent that these Apple events are not really news anymore. Continue →

September 18th, 2018 | Published in Usability & Design


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About Creative Connectivity

Creative Connectivity is Nick Hunn's blog on aspects and applications of wireless connectivity. Having worked with wireless for over twenty years I've seen the best and worst of it and despair at how little of its potential is exploited.

I hope that's about to change, as the demands of healthcare, energy and transport apply pressure to use wireless more intelligently for consumer health devices, smart metering and telematics. These are my views on the subject - please let me know yours.

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Apple sticks Five Fingers in the Air

It wasn’t what they showed; it’s what they said.