Creative Connectivity - the site for eHealth, telematics and wireless

Hearables market to reach $80 billion in 2025

From Kickstarter to global phenomenon.

Who could have guessed, back in 2014, that a Kickstarter campaign would lead to an $80 billion market segment in just over a decade?  But that’s what is happening with hearables, where a new report predicts that it will reach that size in 2025.

The growth of earbuds, which are now the “must-have” hearable for around 80 million users, has turned into the fastest growing consumer electronics product sector ever, eclipsing even the iPhone.  That growth is set to accelerate even more with the launch of a new Bluetooth LE Audio standard at CES 2020, which allows designers even more freedom, higher quality and new audio applications.

It all started when Bragi managed to raise almost $3.4m dollars for a new concept – a set of stereo earbuds which could stream music as well as measuring your vital signs.  A raft of other startups managed to raise over $50 million in crowdfunding investment between them before Apple arrived with their AirPods, and the rest is history.

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January 7th, 2020 | Published in Wireless Connectivity  |  3 Comments

Previously


When Smart Meters go wrong

One smart meter going wrong is a nuisance, a million going wrong is a national disaster.


Understanding IoT Business Models or “Who killed my Unicorn?”

It’s all about after you’ve shipped it…



The IoT Value Stack

We need to stop talking about LPWAN…


How to Hack a Smart Meter and Kill the Grid

And then all the lights went out.


About Creative Connectivity

Creative Connectivity is Nick Hunn's blog on aspects and applications of wireless connectivity. Having worked with wireless for over twenty years I've seen the best and worst of it and despair at how little of its potential is exploited.

I hope that's about to change, as the demands of healthcare, energy and transport apply pressure to use wireless more intelligently for consumer health devices, smart metering and telematics. These are my views on the subject - please let me know yours.

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