Creative Connectivity - the site for eHealth, telematics and wireless

What sort of Hardware Startup are You?

From Zombie to Unicorn; make sure you know what you are.

Everybody seems to agree that it’s never been easier to start a hardware company than it is today.  After years of being eclipsed by software and services, hardware is sexy again.  However, that doesn’t mean it’s any easier to be successful.  Over the past few years I’ve mentored a number of startups and realised that their expectations often don’t match the reality of what they are.  That doesn’t mean they can’t succeed, but it does mean that they’re probably wasting effort trying to be the wrong sort of company.  There are lots of different models which can be successful, but a company is most likely to work if it knows where it is going and what it wants to be.

Hence this article.  If you’re contemplating a hardware startup, or have already taken the first steps, you need to think seriously about what you want to be doing in five or ten years’ time and how you’re going to get there.  It’s every bit as important as getting your product out.  Recognising that gives you the best chance of achieving your goal and minimises the risk to your investors and employees – considerations which should be at the top of your priority list.  It still won’t be easy, but if you can reduce some unnecessary pain by getting the right model, it will certainly be a lot less stressful. Continue →

November 16th, 2015 | Published in Usability & Design  |  2 Comments


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About Creative Connectivity

Creative Connectivity is Nick Hunn's blog on aspects and applications of wireless connectivity. Having worked with wireless for over twenty years I've seen the best and worst of it and despair at how little of its potential is exploited.

I hope that's about to change, as the demands of healthcare, energy and transport apply pressure to use wireless more intelligently for consumer health devices, smart metering and telematics. These are my views on the subject - please let me know yours.

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What sort of Hardware Startup are You?

From Zombie to Unicorn; make sure you know what you are.