July 2010 – Creative Connectivity

What’s the value of ZigBee?

Today NXP announced that it is acquiring Jennic, the UK based RF design company that specialises in ZigBee chips and stacks. That in itself is not surprising. The market for ZigBee silicon has been consolidating for some time, with the previous acquisitions of One RF, Chipcon and module vendor Meshnetics. It’s something that I predicted would happen last year. It’s good news for the design team at Jennic, as NXP should provide them with the scale to grow and a sales infrastructure and industry stature that increases their customer base.

However, one aspect of the deal is likely to send shockwaves through the industry. That’s the price tag for the acquisition, which is $12.2 million. Compare that to the value that TI paid for Chipcon in 2005, which was around $200 million.

ANT runs scared as Bluetooth low energy appears

It’s always interesting seeing how industries react to new entrants. ANT has been having a successful time in persuading sports and fitness manufacturers to use its standard for wireless connectivity. That’s partly because it does what it says on the tin and partly because it’s not had a lot of competition.

This week, following the launch of Bluetooth low energy, the FAQ on the ANT website makes the strange claim that once Bluetooth low energy becomes available in mobile phones, ANT devices can take advantage of a bridge in watches to talk to phones. It’s difficult to understand what, other than desperation at the advent of real competition, is driving them to say that. It’s like telling vegetarians that you have a cunning plan which will enable them to eat meat.

Bluetooth low energy – aiming for the trillions

Today the Bluetooth SIG formally adopted the full specification for Bluetooth low energy and made it available for public download. It’s exciting – they’re firing the starting pistol for a new ecosystem of innovative products and applications that will change the way we think about the things around us.

Bluetooth low energy is not just a variant of the existing Bluetooth specification – it’s an entirely new standard that’s been optimised for low power and internet connectivity. It marks a step change in short range wireless, providing a new short range connection for a new decade.