Apple’s big Special Event last week was marked by a noticeable lack of excitement in the days running up to it. A few years back, everyone would have been on tenterhooks, but it seems that it’s increasingly becoming a so-what event. If you use Google Trends to search for the word iPhone, you’ll find that it used to peak around these events, but they’re no longer generating the level of interest that they used to. If you filter those searches down to news mentions, it’s apparent that these Apple events are not really news anymore.