The phrase of “two nations divided by a common language” to describe the differences between America and the UK is generally ascribed to Bernard Shaw. Looking at a recent presentation on mHealth, it occurred to me that a very similar comment could be coined for the way we use our mobile phones.
The thought that prompted this came from a presentation by Andre Blackman on mHealth. In it he asked his North Carolina audience the question of “How many mobile phones are equipped with SMS (text) function?” The answer, which I suspect surprised a number of his audience, was “WOW – 95%”. It struck me that had I been asking a similar question in Europe, I’d have phrased it differently, probably as “When was the last phone sold which didn’t have SMS?” And I’d have been surprised to get many audience members suggesting a date any later than 2002 – ten years after the first SMS was sent.
It highlights something which I’ve been aware of for the last ten years – different countries and cultures are developing their mobile usage in different ways. Multi-mode and multi-standard phones now mean that most of us around the world have the same basic technology in our hands. Yet the way we use that and the way that our network operators promote it continues to diverge.
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